Scion is a car marquee built by Japanese auto manufacturer Toyota Motors. Scion was designed as a way to market Toyota to the youth demographic. With three models and numerous aftermarket options, Scion has the youngest median age for car buyers.
In 1999, Toyota attempted to target its cars to a younger demographic by launching Project Genesis. Three cars, the MR2-Spyder, Celica and Echo, were marketed differently than other cars. The project failed.
Scion was launched in 2002 at the New York Auto ssucceed where Project Genesis failed, attracting younger buyers to the market.
Toyota's median buying age was 54 years old. Scion was launched to capture the 18 to 49 market. The project succeeded as Scion currently has the lowest median age in the industry: 39 years old.
Scion currently has three models on the U.S. market. The tC is a three-door sedan, the xB is a 5-door boxy wagon and the xD is a 5-door subcompact.
Scion distinguishes itself by offering numerous aftermarket accessories for its products like mesh grills, as well as encouraging other companies to produce parts in the aftermarket.
What Makes The Softest Pillow
Pick a plump, lightweight pillow for the most restful sleep.People who find sleeping without head support impossible like using soft pillows to make falling asleep easier. Over time, a pillow can...
What Is A Factoring Company Account
A factoring account is a businesses agreement between a company and a factoring agency. Accounts receivable factoring is a form of financing where a business sells its accounts receivable to anoth...
Which Minivans Have All Wheel Drive
You may feel more comfortable driving in stormy weather knowing your minivan has all wheel drive.Minivans, which peaked in popularity in the 1990s, remain excellent vehicles for families with thei...
Certified Bookkeeper'S Salary
Certified bookkeepers track of revenue and expenses in a general ledger.Certified bookkeepers work for corporations, schools and other establishments. Their primary responsibility is keeping track...
Homemade Cell Phone Antenna Booster
You can use an old radio antenna to boost your cell phone reception.Cell phones allow us to make phone calls from most places in the world, but from time to time you may get poor reception for a v...