Offer free demonstrations to market a chiropractic practice.
Whether you are opening a new chiropractic office or running an established business, marketing is a key factor in business growth. As you develop a marketing strategy for your practice, consider ways that you can reach out to the community and provide both in-person and online contact with potential patients.
Offer Free Demonstrations
Build the base of potential chiropractic customers by removing the barriers that stand in the way of new visits: lack of knowledge about prices, doubt about the effectiveness, or the prospect of an unknown doctor, for example. Visit your local mall or shopping center and ask about renting a space to give free chiropractic demonstrations. Set up shop during peak shopping times, such as weekend afternoons, and encourage shoppers to come in for a quick adjustment or a demonstration of how your services can ease their pain. Choose procedures that are quick and easy to perform so that you can accommodate multiple people in an hour. Give a business card and a brochure to each person so that your information will be readily available to them when they get home.
Participate in Health Fairs
To gain access to a large group of people who are interested in wellness and health topics, set up a booth at a health fair. As you plan the booth, consider providing free screenings and consultations where you can discuss the patients' needs. Explain how chiropractic care might be able to alleviate their symptoms without surgery or medication. This care appeals to people who are suspicious of invasive procedures or drugs. Have promotional materials on hand for visitors. Engage each person with a further visit or appointment.
Website
If you have a website, use it to educate potential customers about the benefits of chiropractic service. Because many customers head to the Internet to research a service and a company before they call or come in, you can use your website to answer questions and anticipate fears. Include a price list, if possible, or, at the very least, talk about flexible payment plans. Put up an FAQ page to help potential customers know what to expect when they come in. Consider making a page that explains how your practice can help them with common ailments and health problems. Include prominent calls to action that help the customer know what to do next: call to schedule an appointment, for example, or email with further questions.
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